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Their work straddles the line between art and craft, tradition and contemporary aesthetics, resulting in pieces that are unique, original, and refined.
We have visited Enza and Giovanna twice over the last few years, and each time has been an adventure of discovery as we explore their extraordinary showroom and discuss PORTA's exclusive collaborations.
1. Can you tell us about the town of Grottaglie and historically the role of ceramics within this?
This is where it all starts. Clay quarries existed in Grottaglie and this is why the ceramic sector was created in ancient times. This gave rise to forms of tableware and large containers for food, traditional ornamental objects that speak of ancient legends (such as the doll with a mustache) and decorations such as "smammriato" which we still use in a modern way. The stylistic link with Grottaglie is therefore very strong.
2. How would you describe your approach to production and ceramic design? What makes your work different from others in the region?
We stand out for the taste with which we create collections and the love for our work, for the desire to surprise with ethics and aesthetics, starting from our tradition and moving forward in contemporary taste. Giovanna, have you always worked in the family business? If not, what did you do before and what made you decide to come back? What is it like working together and how do you divide the work?
I studied design and worked outside before dedicating myself completely to the family business. It was a spontaneous choice since it allowed me to create and take care of a family project. I couldn't have done anything else, it's also a theme of responsibility and belonging. Ours company is open to new ideas and new projects, this pushed me to dedicate myself to it.
3. Who are your biggest customers? How has this changed over the course of your working life?
Our best customers are high-level accommodation facilities. Even private customers. We love to create specifically and personalize our objects based on the customer's furnishings, this is what we do best. Our clientele is both Italian and international.
4. What is the biggest challenge you face in your business?
We are trying to tackle an educational project. We would like to open the historic premises of our workshop to those who are interested and dedicate ourselves to cultural projects such as exhibitions of other ceramic artists to create synergies. It will take us some time but these are the intentions.
5. What is the biggest joy you get from your business?
Seeing the amazement of those who appreciate our work. Being recognized as the excellence of Italian craftsmanship.
6. Can you speak a little about the intersection of tradition and innovation in your design and production?
Everything we do has a traditional soul, it could be the shape, the decoration or the production technique. We have been making ceramics for five generations, the tools have changed but the techniques are those of the past. We have a historical repertoire to which I spontaneously refer. I like to interpret history and bring it into modern environments.
